Fat! So?

I absolutely LOVE the main page of this site. I think it is so great how this site totally dives into such bold photos of all of the rear ends. I think this is a great way to send a strong message while showing that contrary to popular belief, not all people need to have a small, cellulite-free ass to be beautiful. For some reason, I keep focusing on the visual aspects of these sites. This one does not look as professional as some of the other sites, but it does send a stronger first impression than I have seen in a while. I think that the way information is presented is one of the most important factors when trying to make a message stick, and I think this site did a great job of that.
The only thing I didn't like about this website was that it was more opinion based than informational. I think that the BMI of fat culture page was cool because it actually offered up real facts and statistics, but I don't think that the other stuff on this site was very educational...mostly just someone else and their opinion.